What is frequency in YouTube advertising?

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YouTube Ad FrequencyWhat does frequency mean in YouTube advertising ? By definition , it refers to the number of times a user is exposed to a YouTube ad .



Many people have heard of the term “frequency” and wondered, “What is the optimal number of times to achieve results?” or “Increasing the volume of deliveries seems like it would produce better results!” But surprisingly few managers and operations staff actually understand frequency 100%.



When browsing the web or social media, you may see the same ad multiple times on the same day. This number of times is shown as the frequency of YouTube ads.



For example, have you ever been watching YouTube hungary telegram data on your smartphone and noticed the same ad playing over and over again?



In that case, if the same ad is shown five times a day, the frequency would be five.



The default is "None," but you can adjust it however you like.

With YouTube video ads, you can limit the number of impressions and views on a daily, weekly, or monthly basis , and you can also set it so that no more ads are delivered to users who have reached the limit.

Please note that if the setting unit is YouTube video ads, the frequency cap will be set on a campaign basis.



Please note that it is not possible to set this for individual ad groups or ads .



The only delivery formats that are eligible are in-stream ads and bumper ads; discovery ads are not eligible.