The world is constantly changing and so are the needs of your customers. Today, the customer journey is no longer a linear funnel in which customers are accompanied from becoming aware of the product to considering it and finally being led to a purchase. Especially since the Covid-19 pandemic, the customer journey has become much more complex and is increasing acquisition costs.
In May 2021, Google announced a new russia phone number list goal-based campaign type: the Performance Max campaign, which allows you to get the best performance out of your Google Ads campaigns. An open beta version has been available since July 2021 to complement the keyword-based search campaign. We have looked into this new campaign type and summarized the most important information for you.
This new campaign type offers a lot of potential in online performance marketing. A single campaign can be used to place advertising across the entire Google Ads network, thereby automatically varying the campaign's display options. This network includes the Google Ads channels YouTube, Display, Search, Discover, Gmail and Maps, for which a separate campaign had to be created until now.
What do you use Performance Max Campaigns for?
Performance Max campaigns are aimed at maximizing conversions or conversion value, so properly set up conversion tracking is of course a prerequisite for such a campaign. These campaigns are particularly suitable for lead generation and increasing online or offline sales. At the moment, this campaign type is not yet linked to Google Shopping, but we think that this will most likely change in the future.