Why social media consistency matters for brands

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Manage multiple social media accounts with minimal stress
Creating and managing multiple social media accounts fantuan data doesn’t have to be stressful. With the right set of tools and a clear goal, having multiple accounts will improve your audience relationships and simplify your processes.


In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads.

@figopet
Just some beach tippy taps to brighten your day #tippytaps #dogtippytaps #dogsoftiktok #beachdog #yesfigopets #cutedogsoftiktok #seratoninboost #dogs #tippytap



If you’re wondering how social media consistency can help you improve your social strategy, build your audience and contribute to revenue growth like Figo Pet Insurance, you’re in the right place. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.

Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Here are the four leading reasons why social media consistency matters.

Practice makes perfect
Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. But she knew success on the app was only possible with volume and consistency.