And Pinterest knows this. That’s why they’ve optimized unique Pin types that can be used to promote products and articles. This type of content is a powerful tool for driving new users and customers to your website.
Pinterest is a prime place to create and cultivate an engaged community through content—specifically content that taps into creativity. According to Pinterest, 85% of Pinners say they go to the platform to start a new project. Offering content that taps into this provides Pinners with the spark they’re looking for.
And that brings us to a superpower Pinterest has: facebook data It makes people feel good.
According to the platform, 78% of weekly Pinners feel positive after interacting with it. So Pinterest is a prime spot for you to create feel-good and helpful moments for your audience.
A blue graphic with white text that says 78% of weekly Pinners come away feeling positive after they interact with Pinterest.
(Source: Pinterest)
Learn more about other vital Pinterest statistics to prepare for creating a Pinterest marketing strategy.
Your 6-step Pinterest marketing strategy
Now let’s get into how to market on Pinterest by creating a strategy in 6 steps: