By having everyone look at SEO terminology in the architect data same way, for example using the SEOntology tool, it is easier to identify critical points and new possibilities. Critical points and possibilities that come mainly from the new frontiers in which search engines, as we said before, work with artificial intelligence outside of the datasets that have been entrusted to them and can explore the entire network.
The use of SEOntology, however, can also go in a new direction: that of creating artificial intelligence agents that, through the information that can be found in SEOntology, help SEO experts to work better. In this, Volpini continues , what SEOntology can do is “ automate complex tasks ” without giving artificial intelligence total control.
The danger that many experts have long made clear is that many may become convinced that artificial intelligence can overcome the need for human experts . But for at least the foreseeable future, and probably never, there will be no way to completely exclude human control. With properly trained tools, however, control can be easier.
No one will put AI in the driver's seat, Volpini explains, but with tools like SEOntology, AI can be a valid co-pilot. And the list compiled by Volpini of those aspects for which AI will never be able to take the place of a human is very interesting.
As appealing as it may be to have a vocabulary of terms at your fingertips that can help an AI understand what you want from an SEO strategy, Volpini argues, the human element cannot be eliminated from the equation .
We cannot therefore be just the monkey that pulls the lever of the slot machine. Artificial intelligence is intended to make us work better. And as proof of this, Volpini leaves a list of those aspects that only a human being expert in SEO can understand.