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Tourist businesses such as hotels and bed & breakfasts, for example, can inform their members of important news in the area (concerts, fairs, exhibitions, festivals, guided tours, etc.) to encourage tourists to stay longer and make the most of their vacation days, or inform them of important changes in traffic (limited traffic zone times, road closures for work) to make their guests' stay and travel easier . Kindnesses and thoughtfulnesses of this type are ideal for strengthening the employment data relationship with your visitors!The best social media monitoring tools for brands
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To improve your social media marketing efforts, you need to periodically check what topics your audience is most interested in, gather advanced information about your business, and find out what people are saying about your business.

Social media monitoring analysis is an activity that all brands should consider, especially those who carry out their communication activities on the web to optimize their online campaigns, discover new influencers and identify conversations that reveal signs of crisis. Business areas dedicated to the analysis of customer engagement data have an interest in checking online conversations around products and services to understand appreciation or criticism and study how to increase public trust in their activities.