Create Customer-Focused Email Campaigns

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We measure how much traffic a page receives. Does the form work? Did they look? Video to the end? How much time did they spend on the page? If you. If you want to measure the effectiveness of your content, you need to understand whether the content served its purpose. . Let's say you go to a website. You go there to buy. Shoes. You are looking for information and knowledge about the product to be confident enough. To make a purchase.

Do you need some information; you came there for. Cause. This is something brands should measure. And this is difficult to do with generic content KPIs. . Timo shared the moment he realized china number data they were tracking the wrong KPIs. “I had a great team... they made this amazing Excel sheet, and it was filled with different numbers that said that so many people are coming from these channels, and... They get paid, and this is the time they spend, and this is the return.

From investing in marketing because that is the conversion we want from them. Do and all that. And I thought, “Oh my God, this is so... great.” and I looked at it with my boss. My boss, who wasn't like that. Keeping up to date with anything marketing or anything digital related. And he. Like, “Okay. Did they like the page? Is the content good? ...I really understood. I didn't really measure the content, I measured everything.