We’re hoping to offer [compensation and budget].

[shaownhasan]

Explain what your campaign is. Personalize further by linking this to a campaign they’ve done for another company if you can.
Outline the specifics of how you expect the campaign to work. Include deliverables and a timeline. You can refine these at a later stage, but make sure this information is accurate.
Explain your mutual value proposition and your initial offer of compensation.
End with a CTA requesting a meeting, or their thoughts on your campaign idea.
This could then look something like this:

Hey [influencer name], I saw your [previous content and thoughts].

I work with [brand] on [your role], and we’re looking to partner usa student data with an influencer on a new campaign.

The campaign is [campaign details]. After seeing your [recent content, awareness, work with or other personalization] I thought you’d be a perfect fit.


Please let me know if you have any thoughts or questions and I’d be happy to answer them. Thanks for your time, and I look forward to hopefully working with you,

[your name, title]

[your company]

Use this general template to create more specific messages for agencies or different outreach situations. To find more template examples, check our master list of influencer outreach email templates.

If you’re sending emails, don’t forget to create a subject line. Make this as short and clear as possible, like “Collaboration Opportunity with [Your Brand]”. You can extend this with more personalization, but it’s important that the influencer can see clearly what your email is about when scanning their busy inbox.

Following up on your influencer outreach messages
If you haven’t received a response to your initial outreach, don’t give up! Follow up within a couple of weeks.