A portable charger like this one keeps social marketers’ phones charged on-the-go. We especially like that it charges two devices simultaneously and works with a wide range of devices.
USB microphone: $85
Having a broadcast-quality microphone that blocks out ambient noise is a massive time-saver. With a high-fidelity microphone, social marketers can pull together videos quickly. As one of our Arb members british student data said, “I’d like a podcast-caliber mic. Especially a cool retro one. It would really help with quick voiceovers.”
This one has a bidirectional polar pattern that makes it possible to speak in the front while someone else speaks in the back, helping marketers capture audio from interviews or collaborate on posts.
Read our guide to getting your own podcast up and running.
Ultra HD webcam: $170
A blurry webcam—like the default on most computers—doesn’t meet quality standards for hosting webinars or filming content. Social marketers who frequently serve as on-screen talent need a high definition version. For example, this webcam records in 4K and highlights the subject in all lighting scenarios.