Consumers mainly learn about and purchase healthy

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Compared with other sub-tracks, the richness and variety of the healthy granule and healthy paste categories still need to be further expanded and improved. However, some representative brands such as Cao Jinghua focusing on herbal healthy drink drinks and Tongrentang, a hundred-year-old enterprise, have appeared on the market.

The establishment of the national policy of "medicine and food have the same origin" and the expansion of laws and regulations, coupled with the growing demand for national health care, have led many companies to enter the track of healthy bottled drinks. For example, Yuanqi Forest, a well-known company that is deeply passionate about sugar-free tea drinks, has also gradually begun to develop a series of healthy tea products. Analysts from iiMedia Research Consulting believe that the sweden number data products on the market are mainly focused on the categories of red bean drinks Huimi, red dates, bush, mung bean and other beverages. The trend of beverage homogeneity is becoming more and more obvious. Forming a differentiated competitive advantage in the product field will be a winning moment for companies.

Factory-produced healthy tea for health care refers to the healthy tea with the same origin of medicine and food that is produced and sold in offline professional stores. This includes not only traditional herbal tea shops, but also new healthy tea shops that have become popular. Compared with the general beverage stores selling coffee and milk tea, the new healthy tea shops have stronger health properties, providing new options for young people to buy drinks offline, and have become the "new favorite" of the tea beverage market.