Every organization wants to show a good image of itself. Often better than reality. Thanks to social media, the slightest mistake or unfulfilled promise is immediately on the street: a huge risk for your reputation as an organization.
In this article you will read how to avoid the pitfall of the 'good news show' and how to prevent good news from becoming bad news. With examples where the use of online and offline media plays a crucial role.
Het Snelle Geld (VPRO) netherlands telegram data in recent months will have gained a striking image of the zeitgeist of the 1990s. A period in which (financial) successes were emphatically displayed, including the slick TV commercials in which everything revolves around the motto: faster, more and better.
Good news show
This image has of course changed. Firstly, because of the economic crisis, but also because companies realise that in addition to making a profit, they also have a social task. Despite this, there are still few organisations that dare to be vulnerable and show their human face. While this is precisely how they create sympathy and support. Most organisations behave like a guest at a party who only talks about his own success. The 'good news show' is in full swing. Risky, because the perfect organisation does not exist. Every mistake, shortcoming or unfulfilled promise is out on the street in no time.