Yesterday, the Fusion Marketing Experience took place in Hangar 26 in Antwerp. Despite the fact that there was only one speaker on the program, it was a very interesting program. None other than Brian Solis gave three workshops that morning, in which he explained how you can get back in touch with your customers.
Brian Solis is the author of the very popular and trendsetting books ' Engage ' and ' The end of business as usual '. In Antwerp he gave the social business sessions: the disconnect with the connected consumer.
In three sessions, Brian discussed how we lost the consumer and how we can reconnect with mexico telegram data the consumer. Finally, he discussed shaping strategy to reconnect with the consumer and be ready for the future as a (social) business. In this article, I report on a number of striking one-liners that have stuck with me.
Solis calls the generation that is now shaping the social online landscape the ' Generation C ': the connected consumers. They are always online, via mobile, tablet or pc. They move within social networks and it is these consumers who shape the image of organizations.