One brand or product is simply discussed more on social media than another. The Dutch railways, insurers and telecom companies can talk about it. Cars and car brands also appear to be a popular topic of conversation on Twitter and Facebook. In collaboration with the Tijdschrift voor Marketing, the digital agency Greenberry from Utrecht analyzed 1 million messages about 48 cars and car brands over a period of 4 months. The results in a row.
The ' Social Insights: Automotive ' study took place from 1 January to 1 May 2012. During this period, 654,000 messages were measured in which a car brand was directly mentioned. This amounts to more than 5,000 messages per day or an average of 110 messages per brand per day. BMW is the leader in terms of volume with 50,000 messages (416 per day) and is followed at a small italy telegram data distance by Volkswagen and Audi.
Top 15 car brands by volume
Top 15 most talked about car brands. The full list can be found in the research.
However, the number of messages on social media does not appear to be an indicator of the number of cars sold. The sales figures for the first four months of 2012 show that BMW is in 13th place. Volkswagen has sold the most cars so far, but is listed second. Ford has sold the most cars after Volkswagen, but only comes in ninth place in the study. Luxury brands such as BMW, Audi, Mercedes and Ferrari appear to generate above-average conversations.