Social media integration model
Pilots with a plan
To write such a 'frog in the pan' strategy, you need 'pilots with a plan'. A good pilot must meet four criteria.
A good pilot must be feasible with the available resources
A good pilot should have a visible short-term benefit for the company
It is important to consider whether a successful pilot can be maintained and expanded over time
A very simple example is webcare . Suppose you start with webcare, but budget-wise there is only room to help customers during office hours. If this test goes well, it is possible to include the weekend or evenings in a second phase. Then you have created something that can continue to run and can be taken to a higher level. That is what you should look for when formulating pilots.
Another example is working together with customers. Many companies france telegram data do not see the possibilities of getting the customer on board immediately and structurally clearly enough. It becomes easier if, for example, a small-scale community for co-creation is set up around a specific project. Such a pilot does not require a major change or large budgets. But it is useful and wise to think in advance about how you can extend this collaboration pilot to a community that is always available. That is a pilot with a plan; it is a finite project, but it has the possibility of making a fresh start. In this way, you make the first experiments scalable within the organization.
Choose from a wide range of pilots
Pilots with a follow-up plan are needed to make the 'frog in the pan' strategy work. In addition, the various pilots must be chosen broadly enough. The ultimate goal is to let the social media philosophy flow into the daily operations of the company; social business . The ultimate goal is of course not the technology, but to strengthen the philosophy of customer-oriented thinking. I always use the 4C model to let companies work in different directions.