Digital strategies
“The customer is king”: said a famous mantra, today more relevant and true than ever.
In the era of customer-centric marketing and hyper-personalization of the customer experience, customer empathy becomes essential to face and overcome new challenges .
But how can you empathize with your users first, and then with your customers?
The first step is perhaps the most complex and involves a real shift in perspective jiangxi mobile number database that leads us to consider the customer, real or potential, not as a mere consumer, but as a person .
To do this, it is therefore necessary to abandon an objective perspective and go further, by collecting and analyzing as much data as possible.
If in the past, marketing trends and models had accustomed us to considering our audience only in terms of targets, that is, clusters of users identified mainly on the basis of specific demographic data (gender, age, education, employment), today it is mainly qualitative and behavioral data that play a crucial role in profiling and segmenting its users .