Imagine a customer who has purchased online from a clothing e-commerce site. As soon as he goes to the brand's point of sale, he can be recognized. The seller, at this stage, can offer items that match the purchases already made, based on size, for example, or style.
Imagine also the situation in which a user chooses to make an appointment in a store because he is interested in products that cannot be purchased online. Also in this case, the store staff will be able to recognize the user and take advantage of the information that makes up his profile during the negotiation phase (e.g.: page of the site consulted, products viewed, etc.).
Finally, there is also the possibility of setting up online follow-up activities for those who turkey mobile database do not close the purchase offline.
#5 Analyze the data you have
As we have seen in the previous paragraphs, in the physical store, personalization can be achieved through in-depth knowledge of customers, collecting feedback and creating a welcoming and comfortable environment.
Analyze your customer data and create detailed profiles . Consider factors such as:
Age
Gender
Geographical location
Purchase Preferences
Purchasing behavior
Understanding the needs of the people who come to your brand – that’s a huge competitive advantage .