The pitfalls on the internet are lurking and that, strangely enough, has everything to do with the low threshold of social media. Before you know it, you have posted something . The 'events' then become short fragments that stand alone and are only recognized afterwards as the scene from a larger story. Just look at your own timeline. Can you discover a tight storyline in it? An aspiration or an ambition? A development that leads to a deeper insight? On the contrary: often it is no more than a digital scrapbook about yourself. Full of unstructured forget-me-nots and fun moments. The 'I' with a narcissistic streak, or the 'I' as a raging reporter. Without a line to be discovered there. The real story only comes into being in the succession of all those fragmentary posts, opinions and reactions. Only from that reconstruction does the real story come into being.
Scrapbook 1.0
And what applies to your timeline, certainly also applies to the digital denmark telegram data of a brand or organization. Although here it seems that the direction is somewhat better. And at the same time, that direction is immediately so visible (the voice of the omniscient narrator) that it immediately detracts from the authenticity. Because we want to keep it human: so not perfect, but with small cracks and mistakes. We recognize that, because we are that ourselves.
What applies to us should also apply to brands and organizations: digital identity should have interfaces with physical identity. If it is good, they are almost indistinguishable.
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