While for users the end of third-party cookies means greater respect for their privacy, for companies it means greater difficulty in collecting data to create marketing and advertising strategies aimed at personalizing and improving the customer experience.
A survey conducted by Capterra on a sample of 258 marketing professionals in Italy (" The age of cookieless data 2024 "), however, revealed that no less than 67% of companies are not frightened tunisia mobile database by this change of era , which they instead see as an opportunity to create value.
The data collected also shows that, although 68% of respondents recognise the great usefulness of third-party cookies, especially for purposes related to the personalisation of advertising campaigns, in fact only 5% of the sample declared themselves "very" or "extremely concerned" about their disappearance.
Among the measures, some of which have already been adopted, there are solutions that aim to improve the company's properties as a fundamental channel for the collection of first-party data, in full respect of user privacy.