Advertisement
From banners to search campaigns, from the most traditional programmatic advertising to the most innovative campaigns linked to the use of the most cutting-edge media and channels (think CTV or digital signage): over the years, digital advertising has become an increasingly important element in the marketing mix of brands and companies . thanks to one of its fundamental characteristics, addressability , that is, the ability to reach very specific and profiled targets.
For over twenty-five years, that is, throughout the growth and development phase of digital austria mobile database advertising, the bases on which the addressability of campaigns has been structured are third-party cookies .
With the announcement of its depreciation and the increasing attention paid to measures related to the protection and protection of users' personal data, the world of advertising has found itself facing a great challenge, in which addressability seems the most complex battlefield to win it.
Addressability: What is it and why is it so important?
Addressability and digital advertising: where to start?
Blendee's Approach to Addressability