Referred to by many as the “Switzerland of Data,” a data clean room is defined in the guidelines provided by IAB TechLab as “ a secure collaboration environment that allows two or more participants to exploit data resources for specific, mutually agreed uses, while ensuring that strict restrictions are applied to access to the data.”
In other words, a data clean room acts as a sort of intermediary finland mobile database between two different stakeholders who choose to implement data collaboration strategies and activities aimed at increasing their initial audiences.
For data collaboration activities to be possible, it is necessary that all parties involved are protected with respect to the handling of data and personal information.
In this context, the data clean room offers maximum protection: here the data, defined as personal information , of the parties concerned are collected, analyzed, used to carry out matching activities, but they are never explicitly exchanged , so much so that it is never possible to trace a unique identifier and therefore trace it back to a single user.