12 Things You Need to Know About Mobile Exit Intent Popups

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Dimaeiya333
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12 Things You Need to Know About Mobile Exit Intent Popups

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There’s a good reason why mobile exit intent popups have become popular in recent years. Are you new to the concept? Don’t worry; we’re here to show you. We’ll equip you with the knowledge to create a popup that works.

What is a mobile exit intent pop-up?
Mobile popup example from modcloth
Screenshot taken from modcloth.com

Mobile exit intent pop-ups are small message windows that appear on your mobile phone screen when you are about to leave a website. These messages typically contain offers, coupons, information, or other marketing materials that inspire you to take action.

You’ve probably seen them when you’ve been shopping online and started to hesitate or change your mind. The technology is super smart – they appear when certain triggers occur. It could be a change in a user’s mouse movement, speed or scrolling behavior. That’s right – the algorithm knows what you’re thinking just by looking at how you move your cursor.

Stop intent triggers appearing in the Poptin popup
The goal of these pop-ups on a website is to grab your attention before you head for the exit. They give you a compelling reason to stay and take action. Like buying everything in your online cart or signing up for an email newsletter in exchange for 10% off your next purchase.

Mobile pop-ups aren’t just effective on desktops. They’re also a useful tactic in mobile commerce because they’re completely compatible with mobile devices (though you’ll need to change the pop-up for mobile users).

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12 Things You Need to Know About the Mobile Exit Intent Popup
In this article, we’ll look at 12 things to keep in mind when designing a mobile exit intent pop-up strategy. While it may seem like a ridiculously simple concept to wrap your head around, it does require a bit of thought and planning.

We'll discuss why the exit intent pop-up was created, the benefits of this type of pop-up, and what might trigger it. We'll also talk about how you can create pop-ups and steps to avoid doing so.

Exit intent pop-ups were developed in the early 2000s
The idea of ​​exit-intent pop-ups first emerged in the early 2000s with Britney Spears and Jennifer Lopez. However, their popularity skyrocketed about a decade later along with conversion rate optimization. Companies started looking for different ways to increase the conversion rate of their e-stores, and exit-intent pop-ups came to their aid as one of the most useful methods.
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