Email Marketing Examples: How to Use AI to Your Advantage in 2024

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Email marketing is essential to any business’s marketing strategy. Why? Because it’s one of the most effective strategies you can use to be successful with lead generation. Email also has a 15.22% higher conversion rate than other channels.

Another incredible thing about email marketing is its compatibility with technologies like AI. Artificial Intelligence is a revolutionary tool that helps businesses meet their email marketing goals on time. It will help you optimize your strategy and save you time.

In this article, we’ll give you an overview of how to leverage AI to your advantage in 2024. We’ll also go over some email marketing examples. So read on to learn more.

Email marketing example
Source: Image from Freepik

What is an email marketing strategy?
An email marketing strategy is a marketing approach where marketers send a planned series of commercial messages, newsletters, and promotional content to their target audience. Why? The main goal of this type of marketing is to:

Building brand awareness;
Promote services or products;
Generate more sales;
Care of leashes;
Encourage customer engagement.
Most email marketing examples often include a call to action like:

Add the product to your cart;
Continue reading;
Order a call;
Invite users to register.
How to Use AI in Your Email Marketing in 2024
As mentioned above, AI is transforming email marketing. israel mobile database How? It’s making it more efficient and productive. Below, we’ll provide you with a simple guide and email marketing examples of how you can leverage AI in 2024.

Upgrade the way you create email content
One of the best examples of email marketing campaigns that shows how to create email content is the one done by Starbucks. Starbucks uses praiseworthy terms to welcome their target audience while communicating benefits and features.

You can embrace this marketing element by using artificial intelligence to create content that makes your audience feel welcome. AI is one of the best tools that most marketers use to create email marketing examples. Why? Because AI enables a fast content generation process and increased response rates. Some reports say that almost 40% of users believe that content creation is one of the best features that AI offers.

AI in email marketing
Source: Image from Freepik