How to create a FAQ page

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In addition to the benefits for your customers and your employees, an FAQ page also provides SEO benefits for your brand . If written correctly, an FAQ page can help you rank for terms relevant to your business. The nature of Q&A pages makes their content a great source of potential Google search excerpt results.


Are you ready to create your own FAQ page? Follow these steps.

1. Start by brainstorming
Ask your team to create a list of questions about your business macedonia mobile database and offering. Get your sales or customer service team involved! These people are on the front lines with customers every day, so they are an incredible source of information. What questions do they hear from prospects and customers over and over again?

You might also consider surveying your existing customers . Ask them what made them choose your brand over a competitor. Their feedback can help you create questions to include on your FAQ page.

Let’s say you run a restaurant and decide to conduct a survey among some of your regulars. They share that they like the relationship you have with local farms. Armed with this insight, you can create a section on your FAQ page with detailed information about your ingredient sources.

Finally, look at your competition. Do other brands in your industry already have FAQ pages? If so, use their questions as inspiration when coming up with your own list.

You can also include local keyword research here by identifying long-tail keyword phrases that potential customers are already searching for.

2. Edit your questions
Now that you have a long list of potential questions for your FAQ page, it’s time to narrow it down. Cross out vague questions. Think about how to combine similar questions into one entry.

Remember, the first letter in the word FAQ stands for "frequently." You don't need to answer every possible question on your FAQ page. Focus on the questions your team hears every week.

The length and complexity of your list of questions should reflect the complexity of what you sell. A bakery doesn’t need a 75-question FAQ page, but a consulting firm that provides services to a variety of industries might.

3. Structure the list of questions
Now it's time to map out how your list will look on the page. When thinking about how to organize your list, keep your audience's needs in mind.

Start with the questions that are actually asked most often . The questions at the top of the page should appeal to the widest possible audience. For a retailer, for example, questions about business hours or shipping information will be relevant to every consumer.

If your list is long, consider grouping it into categories for easier searching. A healthcare facility might create sections like "scheduling and canceling appointments" or "insurance and billing."

4. Design your FAQ page with SEO in mind
Now that you know how you want your FAQ page to be structured, it's time to design it and incorporate content with SEO in mind.

In this case, you need to start with keyword research . In recent years, Google and other search engines have moved towards semantic search. Their systems are now essentially more sophisticated and now understand phrases and sentences rather than just individual words.

FAQ pages can use semantic search to their advantage. By incorporating keywords into questions, your business is more likely to rank for relevant queries.

5. Don't forget about user experience
When designing your FAQ page, you need to consider SEO, but you must never forget your human audience. Consider incorporating the following elements into your FAQ page to make it easier for consumers to navigate the page.

Many FAQ pages allow visitors to click on a question and download it after reading the answer. Such design elements will help your audience quickly navigate through the complete list of questions on the page.

Also include a link to the FAQ in the footer of your website. It is common in website design to place FAQ links in the footer, so consumers will go there when they are looking for the link. Meet their expectations by placing the FAQ link in the footer.