So far, we've covered why email marketing matters, what emails to send to customers at different stages of the consumer decision journey, and what types of emails you'll be sending.
Now it's time to tie it all together with a poland phone number list nice red ribbon and make your email marketing strategy look like a piece of art (which is really what marketing is... a blank sheet of paper that will be filled with your imaginary beautiful scenes).
There are 5 types of email marketing campaigns:
Welcome emails: Welcomes your subscribers and tells them what to expect from future emails from you.
Lead Generation Emails: Manage sales and testing of your marketing team and/or leads for your sales team
"Transitional" emails: Drive logical sales and/or encourage early subscription activation
Email Segmentation: Raise your hands so you can send tailored offers via email.
Email Forwarding: Re-engages subscribers who have never interacted with your emails or have not participated in your emails in the last 30-90 days
Choosing an Email Marketing Platform
There are many (many, many) different email marketing platforms to choose from. Depending on the size of your business and how deep you plan to go with your email marketing strategy, you can choose from a variety of platforms to suit your needs.