What does an email marketing agency have to do?

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What does an email marketing agency have to do?
by Carsten Lange , on 3.9.2014



E-mail marketing is actually old hat. And yet it is still a must. At least a newsletter is part of the standard online marketing mix. But this is exactly where the problem begins. Specialized e-mail marketing software is often selected as a stand-alone solution and people are still dissatisfied with the results. What options are there to integrate e-mail marketing more effectively into company-wide online marketing? And how can an agency help you with this?


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If an agency really provides support, then logically it will try to get the best out of a customer. In the case of email marketing, the best is that the email campaigns or newsletters bring in as many leads and as many customers as possible.