Duplicate content

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Copying competitor SEO will lead you to compromise the unique opportunities you have to authentically engage your site visitors.


If you literally copy your competitors' SEO, you of course run the risk of copying their texts themselves.

Yes, they have some things going for them, which may i sri lanka mobile database nclude their web content and copy being ranked well by Google, but there are so many variables and ranking factors you can focus on to get an edge.

Additionally, if you copy content, you risk legal action.

Potential legal repercussions
Copying content, ignoring copyrights and trademarks, or damaging any business relationships that affect SEO performance is dangerous for you. Just don't do it.

Even if you avoid legal action, the points above should be enough justification for not getting too close to what they do.

Strategic reactivity
Having an SEO strategy is essential, but if the main driver of the strategy is copying another website's SEO, then it's not really a strategy.

Again, look at your competitors and what works for them in your efforts. But don't follow them so closely that you just react to everything they do. Blindly following will keep you stuck in a position where you're just chasing or parodying them.

You want to include proactive aspects such as:

Exploring new content areas.
Identifying the topics you want to master.
Creating your own authority.
Beat them in areas where they don't compete with you.
Find the white spaces that need to be filled and have a forward-thinking approach to how to get to them.
Following the competitor's wrong strategy
With reactivity comes the risk of implementing bad SEO . They may be ranking well for the keyword you want to rank for, but you may still be afraid that you won't succeed, so you may copy their strategy.

You may have misjudged what SEO factors actually determine this ranking.

What if they were strongly supported by some quality links and brand mentions and not supported by the quality of their content?

If you copy their content strategy and don't have these links, you'll probably fail and look bad at the same time.

Additionally, with the advent of Google's SpamBrain and how it further evaluates content quality, you have more incentive to differentiate rather than follow when it comes to on-page and in-content SEO strategy.