Google Performance Max introduces new features

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Google Performance Max (PMax) comes with revolutionary changes that represent a leap forward in optimizing online advertising campaigns.
Google Performance Max (PMax) is coming with new features that will allow you to optimize budget across channels in real time to adapt to rapidly changing consumer trends. Learn more in this article.

Excluding tags at the campaign level
Performance Max will now allow campaign-level exclusions of branded queries that advertisers do not want to be associated with their ads. These exclusions prevent campaigns from appearing in search and Google Shopping for specific branded queries that the advertiser wants to avoid. This feature helps prevent unwanted users from discovering your ad through typos or foreign language searches. You can choose from a specific list of brands, but it is also easy to request that a new brand be added to the list through Google Ads.

Site resources
PMax gives users the flexibility to send traffic to a specific set of landing page URLs on their website. The feature provides the ability to group these URLs by topic using labels to make them easier to use in a specific campaign or asset group. The feature also finds its application in artificial intelligence . Artificial intelligence uses information from the destination URL without keywords to better understand the importance of landing pages to the advertiser and get conversions from unexpected search queries.

Creating videos
Also new is the ability to create videos that can be edited directly in the campaign setup workflow, allowing you to quickly and easily create video content, even if you don't have the time or financial resources to do so.

More reports
Do you like interesting statistics? Google has prepared new reports luxembourg mobile database at the asset group level and budget pace statistics just for you in Performance Max. You will receive automatic suggestions for optimizing budgets and improving campaign performance. You will learn more about how much money the campaign has spent and how other financial resources are planned to be spent, including current and projected conversion performance.

Google has come up with welcome changes
Advertisers have been asking for improvements to PMax for quite some time and they have finally been heard!

With the ability to view conversions, conversion value, and other interesting metrics at the asset group level, advertisers can refine their creative strategy and optimize ad campaigns more effectively.

Through interesting budget pace statistics, advertisers can see if their campaigns are delivering the results they want.

Now that advertisers have the ability to edit and create videos directly within their Performance Max campaign settings, it makes their job a lot easier. It’s a simple and effective way to create high-quality video content.

The new features and tools bring a lot of interesting changes and seem to be a step in the right direction. However, be sure to test them thoroughly and, if possible, provide feedback to Google to encourage improvements to these features and the development of new ones, which will lead to more effective improvements to PPC campaigns .