The challenge for most small and medium-sized enterprises (SMEs) today is to develop a strong web presence and effective strategies in the areas of search engine optimization (SEO) , social media and content marketing.
The digital fingerprint does not only consist of a website, but includes social media profiles, online directories and other Internet sources that you use to present your company.
To improve visibility, awareness and identification vk database with your brand, optimizing your online presence should go beyond pure search engine optimization.
By optimizing your content everywhere on the web – on your website, social media, blogs and press releases – you create a consistent image of your brand on the web.
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Improve your online presence: How would your ideal customer rate your company?
How visible is your company on the internet? What would your ideal customer type if they were looking for your products and services? Put yourself in their shoes and ideally carry out such checks regularly :
The best way to start is to do a simple search for your company and name to check your visibility. Just because you may have few profiles on social networks or are not listed in online directories does not mean that you cannot be found at all on the web.
Status Quo: How good is your current website?
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