Explicit targeting of Shorts

[Dimaeiya333]

By placing your ads in YouTube Select, you ensure that your ads are prominently displayed alongside relevant, top-tier content in short-form video feeds for relevant viewers. This increases your ad's visibility and, of course, relevance.

In addition, YouTube is also testing a new YouTube Shorts feature that will ensure that your ad is the first thing viewers see, grabbing their attention.

This combination of great and targeted placement is an effective way to engage viewers and maximize the impact of your advertising efforts on YouTube.

Some marketers have the option to explicitly target Shorts. This option greatly simplifies ad targeting. We first saw this feature in November 2023. While it’s not yet available to everyone, we expect more marketers panama mobile database to gain access to the platform over time.

Tricks for setting up a campaign for better visibility
If you can't target Shorts directly, you can maximize your visibility in this interface using campaign setup tricks.

Create an engaging video shot in the desired shape and vertically, and select the “Mobile” placement. This will increase the likelihood that your ad will appear on short videos. Fortunately, this placement option should soon become irrelevant for most marketers, as Shorts continues to grow and YouTube will likely expand these options to its platform soon.

Interest targeting
This type of targeting allows advertisers to target ads based on users' interests and online behavior. Interest-based targeting helps advertisers reach a specific segment of the audience that is most likely to be interested in your products or services.

How much do short ads cost?
YouTube Shorts ad costs vary, but advertisers can set an average spend per view for both reach and ad campaigns.

It's important to note that the average cost per view is affected by several factors, such as your bidding strategy.

Different bidding strategies, such as cost-per-view (CPV), can affect the overall cost of running shorts ads. When determining the best advertising strategy for YouTube Shorts, carefully consider your goals, budget, and target audience.

Best practices for your YouTube Shorts ads
As with any advertising campaign, it's important to follow best practices to optimize your overall performance. Check out our list of best practices to follow when creating YouTube Shorts ads:

Constantly test and have different ads
It's important to regularly test the success of different Shorts ad campaigns using ad groups. Optimize your campaigns based on the results of your testing. For effective testing, consider adding at least five short videos to a single ad campaign. Experiment with different video lengths to see what your audience enjoys most.

Rotate your ads vertically
As we’ve emphasized several times in this article, you should shoot your videos in a vertical orientation. This will give your viewers the best experience with your shorts. While YouTube accepts horizontal videos for placement in Shorts ads, it’s a good idea to avoid this practice. The AI ​​feature can adjust horizontal videos, which isn’t ideal for best results.

Start targeting with remarketing lists
Start your targeting strategy with remarketing lists. This allows you to reach the most relevant customers from the start. Once you reach this audience, you can expand your reach to ensure you're targeting a broader, yet still relevant, audience.

Use "hooks"
Viewers often skip Shorts ads to get to the video they’re looking for as quickly as possible. Your job is to make viewers pause on your ad video. To do this, you need to use a compelling “hook” that will compel viewers to watch your video to the end.

This will help them become familiar with your brand and get you noticed. Don't start with a strong promotional intent. Instead, style your Shorts organic ad to fit well into the Shorts environment.

Once you have your audience's attention, try to present your product with a simple message. This will reduce confusion and increase engagement with your target audience.

By incorporating these best practices into your advertising strategy, you will increase the effectiveness of your short YouTube ads and optimize the engagement and impact of your short video.