Content creation and maintenance

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WordPress , originally launched as a blogging tool, is an open source CMS on which almost 43 percent of all websites on the Internet are based. The software is installed on local servers or accessed via third-party hosting services. WordPress includes basic functions for content creation.

Additional functions, such as those for security, analysis or lead generation, are added to the CMS tool as plugins. These are obtained from a database that contains over 58,000 free and paid plugins. The advantage of this is that you can set up your content management system completely individually with a little technical know-how.

CMS Hub is a cloud-based content management tool and part of the all-in-one HubSpot platform . However, the CMS tool can also be licensed individually and is provided as SaaS (Software as a Service).

In addition to the comprehensive content tools, additional student database premium features such as security, support and all other applications of the free CRM tool are provided. The combination of customer database and content management software allows you to personalize the content you create to a high degree. Here, too, additional extensions and plugins can be added via a marketplace.



The CMS Hub provides all the tools you need to create and maintain text contributions such as blog articles, websites or landing pages. Whether it's the large selection of ready-made designs or the easy handling of the drag & drop designer for creating your own templates - these basics are created in no time.

Access to analytics and customer data from the CRM tool helps you create and continuously improve content so that it is perfectly tailored to your (ideal) customers. In addition, the tools for blogs and landing pages enable you to generate more traffic and therefore more leads.

CMS Software expands... HubSpot Content Generator: Create AI content directly in HubSpot

Thanks to its simple structure, WordPress is ideal for creating text content. A variety of free themes are available here too. However, these can only be customized and personalized by installing additional plugins. Without the use of additional plugins, WordPress makes no distinction between the properties of the pages created.