What metrics should I track to evaluate the performance of a message ad?

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Submissions : The number of times your ad was submitted (i.e., impressions).
Opens : Number of times the ad was opened (unique opens).
Open rate: The percentage of messages opened compared to the total number of messages sent.
Website Visits : The number of times someone clicked on your ad to your landing page.
Cost per action (website visit) : Total cost divided by the number of website visits.
Click-through rate : Number of clicks divided by total number of impressions.
Website conversion goal

Submissions : The number of times your ad was submitted (i.e., impressions).
Opens : Number of times the ad was opened (unique opens).
Open rate: The percentage of messages opened compared to the total number of messages sent.
Conversions : The total number of times member accounts took the desired action after clicking or viewing your ad.
Cost per action (website conversion) : Total cost divided by the number of website conversions.
Conversion rate : The number of conversions divided by the total number of clicks.
Lead generation goal

Submissions : How many times your ad was submitted (i.e., impressions).
Opens : How many times your ad was opened (unique opens).
Open rate : The percentage of messages opened compared to the total number of messages sent.
Leads : The number of users who submitted their information through your lead form ad.
Cost per lead : Total cost divided by the number of leads.
Lead Form Completion Rate : The number of lead form submis venezuela mobile database sions divided by the number of lead forms opened.
Maximize your LinkedIn advertising with Message Ads
With LinkedIn Message Ads, you can directly reach your target audience on a professional platform. Master the key components, best practices, and performance metrics discussed in this guide and create your first campaigns that will reach your potential customers.

Test each message thoroughly before sending. Carefully select recipients and continuously monitor performance metrics to optimize campaigns. LinkedIn Message Ads can become a valuable tool in your B2B marketing arsenal, helping you build relationships with new customers, generate leads, and increase conversion rates.