How to counteract banner blindness and increase ad visibility?

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1. Personalised advertising

Ads tailored to the needs and interests of your target audience have a greater chance of success. Platforms like Google Ads and Meta offer advanced targeting tools that allow you to reach the right audience.

2. Native ads

Ads that look like a natural part of the website usa telegram data are less intrusive and more effective. Examples include sponsored posts on LinkedIn or sponsored articles on industry blogs.

3. A/B testing

Testing different versions of ads helps identify the ones that engage most. Tools like Google Optimize and Optimizely make A/B testing intuitive, allowing marketers to quickly analyze results and adjust campaigns. Spotify regularly tests its ads in the app, adapting them to listener preferences.