Can fewer brands in your portfolio mean more money in your wallet?

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Mariusz Lodyga
Marketing Strategist
7 min
Many business owners and marketing managers are tempted by the vision of creating additional “brands” that will allow them to reach into other categories in which they can “make money.” They are guided by the erroneous assumption that the more brands in a portfolio, the better.

I get it. However, sometimes less really is more, taiwan telegram data which I will try to prove in today's article.

But first things first.

I know how difficult it is sometimes to resist the impulse that pushes us towards seemingly simple and easy victories.

One such impulse is extremely powerful. It is the one that is triggered by the image of easy profit with minimal effort.

For example: we are a manufacturer/supplier of X and we have managed to build a real brand around our product/service over the years . It becomes synonymous with quality in the category. Consumers value it because they know how much value our brand brings to their lives.