In practice, this data confirms what I wrote in the introduction to this newsletter – it is difficult for marketers to break through the flood of content in recipients' email inboxes, and therefore they have trouble encouraging them to interact with the mailings created by the brand.
As a result, many brands sooner or later (completely wrongly) begin to question the point of sending mailings, which sometimes leads to them completely abandoning this type of activity.
So what can you do to make your email marketing work as it should?First – personalize for your target customer
According to research from Richardson Sales Performance, qatar telegram data personalization is the best tactic for email marketing success according to marketers.
personalization - email marketing
Source: Richardson Sales Performance, 2023
Email is one of the most private forms of brand-to-customer communication. In order for it to play its role properly, it must be tailored to the recipient.