How is the market responding to this trend?

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As you can see, the consequences are serious and affect very important areas of the company's operations.

However, in order not to focus only on the negatives, let's see what happens when we ensure good coordination between sales and marketing.

Here I will again refer to the Hubspot study, in which marketers poland telegram data indicated, among others, the following benefits resulting from the cooperation of both departments:

revenue growth,
better customer experience,
higher quality leads.
You can find other benefits in the chart below.

benefits of good marketing and sales coordination – marketing and sales

Source: Hubspot, 2023

Putting all these effects and benefits together, we can conclude that marketing and sales cooperation is the basis for the healthy, efficient functioning of a company.