How to reconcile marketing and sales?

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The relationship between marketing and the CEO often determines how big a role marketing plays in the organization.
The number one strategic business priority for business owners in 2024 is generating growth. This can mean putting a lot of pressure on marketing in particular, which is often the main driver of growth.
According to business owners, marketing is primarily concerned with acquiring and retaining customers, increasing sales, increasing the company's competitiveness, and developing the brand and its reputation. If you feel that you need support in these areas, use the help of a marketing consultant, which can be invaluable, even when we are talking about implementing basic marketing tasks.
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Mariusz Lodyga
21.02.2024
6 min
For some CEOs, marketing is one of the key areas of their new zealand telegram data company's functioning, for others it is at most an addition to sales. Regardless of how big the role of marketing is in a given company, it is necessary to ensure that it is consistent with the organization's goals.

The best way to ensure this consistency is to create a dedicated marketing strategy that makes marketing a key pillar of company development.

Wondering how to design a marketing strategy that will increase the effectiveness of your marketing activities?