2. User generated content has a direct impact on sales
As we read in a report by EmbedSocial (a company that helps brands build customer trust), 75% of consumers believe that User Generated Content has a significant impact on their purchasing decisions.
ugc influence on purchasing decisions – User Generated Content
Source: EmbedSocial, 2024
In practice, this data tells us that our average recipient, after lebanon telegram data seeing content in which our brand appears, may be more inclined to purchase our product or service.
For example, it could be an opinion from our current customer , a photo in which the customer uses our product, or directly boasts about it on social media, etc.
Content like this changes the way our audience perceives our brand.
Social proof is activated – if he/she is happy with this product, then maybe I will be too. Nothing motivates a purchase like a crowd of satisfied customers of a brand.
What's more, it turns out that User Generated Content can also be effective when it comes not only to users who read the content, but also to those who create it.
According to the aforementioned EmbedSocial report, a user is 51% more likely to make a purchase if that user has previously shared content belonging to that brand.