How important a role does visual content play in brand strategies?

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According to a study by visual marketing solutions provider Venngage , over 88% of marketers believe that visual content is an important part of their marketing strategy .

how important are visual content for your marketing strategy – visual marketing

Source: Venngage, 2021

While this number can be considered quite large (considering the power of visual content), the situation becomes more complicated when we divide this group according to the scale of the importance of japan telegram data visual content declared by marketers.

Because “only” 52% of respondents said that visual content is very important to them, while 9.4% said that their strategy is nothing without visual content.

Personally, I believe that there is no such thing as a “good marketing strategy” these days that does not include visual content.

Visual content is the absolute basis for effective communication in almost all marketing channels (excluding those where visualizations simply cannot be placed, such as radio).

As I mentioned above – we remember primarily what we see, it is much more difficult for us to assimilate what we read.

However, it is important to remember that working on visual content also brings certain challenges.