The next thing to consider is traffic potential

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The next thing to consider is traffic potential .

Even if a keyword has low competition and is easy to rank for, it may not be a good choice if it has very few search volumes.

In the long run, would you rather spend resources creating content about a topic that 10,000 people are interested in, or about a topic that 10 people are interested in?

To see if you have potential traffic, paste your topic or keyword into Ahrefs’ Keyword Explorer, then click on the SERP and scroll down to see “Traffic.” This should look like this:

traffic potential

From here you can see how much organic traffic the top ranking pages get each month — if you can make it into the top ten, you can also get this much traffic.

Repeat this process to remove low-traffic topics.

Now, there is only one last step left.

This is where a lot of people tend to make a mistake greece telegram data . No matter how much content you produce and how good the content is, if your product or value isn’t showcased in the content, then you’re not doing content marketing. You’re just creating content.

So: look at the remaining list of keywords and think about their commercial value , how important your product is in solving a specific problem.

At Ahrefs, we give a score to indicate the potential value of a topic.

“ 3” — Our product is an irreplaceable solution to this problem;
“ 2” — Our product helps a lot, but it is not necessary to solve the problem;
“ 1” — Our product was only mentioned briefly (mostly for “brand awareness” rather than “sales pitch”);
“ 0” — Our product is not mentioned in any way.
We focus on topics with an extension score of 2–3 and never publish topics with a score of zero.

You can follow this approach or create your own, but make sure the subject line naturally mentions how your product or service helps solve the problem.

NOTE: The process is much the same for video content.