How to create a holistic customer marketing strategy

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Turning your customers into advocates and garnering social mentions
Word-of-mouth recommendations and social mentions are some of the most authentic promotions your brand can get—but you have to earn it. In fact, we’ve often had Sprout customers ask how they can get more social mentions from their social audience.

Your customers have the power to teacher data make or break your business—and not just through their wallets—a customer marketing strategy can turn your customers into brand advocates. The methods we highlighted with brand examples above—engaging customers, going above and beyond for them, encouraging and posting user-generated content, tapping creators—all encourage your happy customers to talk about you, and reward them for doing so.

Increased social proof
When it comes to where to shop, people trust the experience of real people. They need social proof, like reviews or posts about the brand, to trust a business or product—you’ve likely sought out this type of proof yourself.

A stellar customer marketing strategy encourages the type of brand connection that inspires customers to post, talk about and write positive reviews about your brand. And reposting customer posts or reviews puts the social proof directly on your channels.

And reposting social proof isn’t a faux pas—on the contrary. According to The 2024 Social Media Content Strategy Report, content from real customers is some of the most effective at compelling consumers to buy from your brand.

Creators serve a similar purpose—to pair a trusted voice and perspective with your brand. This is one of the reasons why unboxing content is what 42% of marketers say they hire content creators to produce. There’s an inherent authenticity to the “first impression” expressed in these posts.