You can see that most of the top-ranking pages are articles about how to make French press coffee.
To rank for this keyword, you might have to create something like a “how to” guide article.
You can learn more about search intent in the beginner’s guide .
5. Create content that is valuable to refer to
Four years ago, our Chief Marketing Officer Tim wrote an epic 5,000+ word article on strategic writing. He then reached out to Rand Fishkin, an influencer in the SEO marketing niche , hoping that Rand would share the article with his audience.
Rand refused.
What are the reasons for rejection? This article is long, but there is nothing unique about it. It is just a reorganization of existing information on the Internet.
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Four years later, Rand tweeted our article about podcast marketing without us telling him.
Superb post on podcast advertising — the ups and downs of *real life* process from @itsrbek: https://t.co/6DHzboqU6X— Rand Fishkin (@randfish) November 21, 2018
Simple: Because we do it, we know every aspect of podcast sponsorship, and we offer a unique perspective that no one else has.
In short, our article is worth referring to .
Telling you to create super good content is not an option. But, to paraphrase Seth Godin , making sure your content is review-worthy is a more straightforward and useful concept.
It’s easier to tell if the content you have on your hands is truly great.
Is your article unique?
Does your article present ideas and perspectives that others haven't discussed?
Will someone cite or link to your article?
Will anyone share and talk about it?
If the answer is yes, great. If not, go back to your desk and rework it. You can often use data, do research, or gain some experience to add a unique perspective or angle.
6. Make your article easy to read
Tim told us:
No one likes to read. They just want information. If they could download that information into their brains, they would.
Soulo Team
Soulo Team, CMO Ahrefs
Let's be honest, nobody wants to read your articles. germany telegram data They'd rather watch a video on Nextfix than read your blog.
Therefore, your job as a writer is to help them decide to start reading. As the famous copywriter Bond Halbert said, "Good writing makes reading easier."
To do this, you need to learn how to edit your writing to make it easier to read. The best book I've found for this is Bond Halbert's book on editing . (It's an ad on the cover, but it really applies to all forms of writing.)
Here are some tips I used in my writing after reading this book.
Use short paragraphs. Bond calls this "ease the eyes." Large amounts of text discourage readers, but short paragraphs invite them to come. Tools like Hemingway can make it easier.
Break up long sentences. People tend to read by the voice in their head. Therefore, long sentences can be hard to follow. Break up sentences by finding the actual words where "and," "because," and "this" are used.
Insert multimedia. Videos, images, animated graphics, etc. can help you express your point without adding text.
Use text formatting , bold, italics, quotes, or lists to break up large amounts of text and emphasize specific points.
Read your essay out loud. This will help you spot any parts that don't flow well or are boring.