Video Marketing: 3 steps for the video format in 2018

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We know that visual content is a cupid's arrow for the human brain and that it processes it much faster than text. But when the goal is to capitalize on the format provided, positioning it is essential to avoid it getting lost among so much competition. For this reason, when sharing videos, those in charge of Content Marketing must adopt three important content strategies that will generate widely positive changes.

1. Create short, mobile-optimized videos
Video Marketing

According to the Convince & Convert website, 56% of videos created by companies are 2 minutes or less. And 53 % of those under 90 seconds are watched to the end . This does not mean that videos of more than 5 or 10 minutes are a complete failure when it comes to winning over users. On the contrary, in some cases, they can be much more effective than a 3- pakistan mobile database minute one. But, if you see that it is possible to communicate something correctly in less than a minute, do it. Even if the content is long, it may be a good idea to segment it into chapters and thus generate expectations. Evaluate all your options before making a decision.

And, of course, develop mobile-friendly videos. It sounds like an obvious recommendation with so many mobile devices in the world; but, although it may seem incredible, not all of them meet that requirement. And while platforms like YouTube are suitable for smartphones and tablets, there are brands or media that prefer to promote videos from their website, which makes it essential to have a responsive design.

Remember that consumers expect a great experience, no matter what device they use to interact with content.

2. Make use of live broadcasts


Facebook Live has become an excellent platform to boost Content Marketing . It allows you to increase conversion rates, make content go viral, improve organic reach, position the company as an expert, and more. It is a good example of the power of this type of communication. But as Convince & Convert states, one of the most attractive aspects of live streaming is its spontaneity and immediacy, and these characteristics can also lead to errors in the broadcast. That is why it is essential to have a well-trained team, expert in the topics being addressed and possessing the technical skills necessary to carry out a quality broadcast.

For example, imagine your company is hosting a business and technology conference, and you plan to interview each speaker after their presentation. So, if the event covers topics like Big Data, eCommerce, and Smart Cities, the interviewer must know who the target audience is, have knowledge of those subjects, and handle a number of pre-created questions, in order to take advantage of the live opportunity and deliver engaging, useful, and quality content.