Chile is the leading country in the use of mobile devices in all of Latin America , since 94% of users in the country access the Internet through this medium. Therefore, the trend is to develop Content Marketing thinking first about mobile devices and then about the PC.
The vertical video format is beginning to be exploited, as well as audi pakistan mobile database o content such as podcasts, as well as images and texts designed to be viewed and read on small screens.
Corporate Blogs
continue to increase, and which is not yet being exploited in Content Marketing, but this year it will be a trend. In 2017, 29% of users expressed that they expected to see more blog content in the near future.
According to the State of Inbound in Latin America 2017 report , 48% of companies consider blog content creation among their Content Marketing priorities.
Videos
Videos have stood out like no other type of content and the trend is on the rise. Videos are an ideal resource to maintain more direct contact with users and brands that have known how to make the most of thChile is the leading country in the use of mobile devices in all of Latin America , since 94% of users in the country access the Internet through this medium. Therefore, the trend is to develop Content Marketing thinking first about mobile devices and then about the PC.
The vertical video format is beginning to be exploited, as well as audio content such as podcasts, as well as images and texts designed to be viewed and read on small screens.
Corporate Blogs
Searching for content on blogs is something that will continue to increase, and which is not yet being exploited in Content Marketing, but this year it will be a trend. In 2017, 29% of users expressed that they expected to see more blog content in the near future.
According to the State of Inbound in Latin America 2017 report , 48% of companies consider blog content creation among their Content Marketing priorities.
Videos
Videos have stood out like no other type of content and the trend is on the rise. Videos are an ideal resource to maintain more direct contact with users and brands that have known how to make the most of this format have managed to highlight their image.
The use of video offers many possibilities, highlighting live broadcasts , video blogs and videos for social networks . The trend is to create videos with subtle messages, but so striking and surprising that they invite the public to play and share them.
Technology is changing faster than ever, as is audience behavior. It is important to focus on current trends so that your content meets its objectives and achieves a greater reach. Keep in mind that social networks have become the main channel for distributing content and that Facebook and YouTube remain at the top. The public is becoming more demanding every day and demands relevant and higher quality content. It is important to diversify your formats and create content for videos and blogs, as well as think about mobile devices, which are currently the most used medium by Chileans.
Related Articlesis format have managed to highlight their image.
The use of video offers many possibilities, highlighting live broadcasts , video blogs and videos for social networks . The trend is to create videos with subtle messages, but so striking and surprising that they invite the public to play and share them.
Technology is changing faster than ever, as is audience behavior. It is important to focus on current trends so that your content meets its objectives and achieves a greater reach. Keep in mind that social networks have become the main channel for distributing content and that Facebook and YouTube remain at the top. The public is becoming more demanding every day and demands relevant and higher quality content. It is important to diversify your formats and create content for videos and blogs, as well as think about mobile devices, which are currently the most used medium by Chileans.
Related Articles
Searching for content on blogs is something that will
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