5.
Quick Stats → 8k organic keywords, 12k organic monthly traffic, $24.9k monthly traffic value.
How they did it → Wireframing tool Balsamiq created an academic and learning center to educate and uplift potential and existing clients.
Why it works → Balsamiq Wireframe Academy increases brand awareness through optimized learning resources that appear in search results pages for search results like “what is wireframing?” and “content-first canada telegram data approach.” These are typical searches for someone in the research phase, and Balsamiq is the first point of contact for potential clients.
How to do it → If your product is designed for experts or skilled users, then Balsamiq’s approach works really well. By offering a full training program, you can help guide beginners to learn the specific skills they need to get value from your product while building expertise in the industry. We use a similar approach in our free courses at Ahrefs Academy .
Recommended Reading: 7 Inspiring Content Marketing Examples (and How to Copy Them)