1. Ask questions and encourage comments from your audience

[shaownhasan]

To stay ahead of the algorithm and leverage its potential for business growth, you must understand how it works and its governing rules. Through trial and error, we’ve learned several ever-green principles to help you stay ahead of the algorithm.

Social media algorithms favor highly engaging content with tons of comments, shares and likes. More engagement equals better chances of going viral. To encourage comments, ask questions that resonate with doctor data your audience. Ask their take on trending topics or go bold with thought-provoking inquiries to spark conversations.

Screenshot of Instagram's official Twitter account Tweeting a question to their audience.
While a question-based CTA is great for encouraging conversations, doing it right is what matters. Avoid controversial or offensive questions to foster positive discussion.

Screenshot of a LinkedIn post that uses a strong question CTA to draw engagement.
2. Tag other accounts in your posts
Tagging on social media involves mentioning someone by their username (or handle) in a post, comment or image, creating a clickable link to their profile. For example, a fashion curation account on Instagram may post several looks and tag the content creators or designers.

Tagging accounts in your posts boosts collaboration, brand exposure and visibility. On platforms like Instagram, tagging someone in a picture gets it featured in their “Photos of You” section, expanding your reach to their followers.