Almost every SEO correlation study we’ve seen shows a small but positive correlation between high rankings and the use of page titles, such as this recent study from SEMrush , which looked at H2s and H3s.
To clarify, there is no evidence that titles themselves are a ranking factor for Google . It is a good idea to continue to adhere to H1 “best practices” for titles, but as our experiments have shown, if you don’t strictly follow H1 guidelines, Google will likely fix the problem.
Summarize
Regardless, you should:
Use hierarchical headings preferably H1, H2, H3, etc. to organize your content.
Use large font headings at the top of your content . In other words, make your headings easy to find by Google, screen readers, and other machines or people reading your content.
If you have CMS or technical limitations that prevent you senegal mobile database from using strict H1 and SEO best practices, do your best, but don’t worry.
Blank Paper Test BSoPT, Natural Language Processing NLP and SEO
If you hand someone a blank piece of paper with just a title on it, can they understand what the title means? Can they understand what the document is actually about? If they can, then congratulations! You just passed the blank paper test for page titles because your title is descriptive.
For years, Ian Lurie has been talking about the Blank Sheet of Paper Test BSoPT on his new website . This test is to see if what you have written is understandable to someone who has never been exposed to your brand or content before. In Ian's words, "Written on a blank sheet of paper, would this headline be understandable to a stranger?" The Blank Sheet of Paper Test is the clarity of an article title without context.
But what if we performed BSoPT on a machine instead of a person? Would our thought experiment still apply? I think so. Machines can’t read — even sophisticated ones like Google and Bing. They can only guess at the meaning of our content, which makes the test particularly relevant.