So, while SEO will never be truly free because you have to invest in content creation and optimization, unlike advertising, you don’t pay for every user and every visit.
How to do SEO for a startup
Step 1. Get buy-in
Who do you need to convince to start doing SEO at your startup? The CMO, CFO, CEO, investors, the marketing team, or yourself? No matter who it is, it all comes down to increasing the bottom line, right?
First, SEO is an investment that won’t pay for itself overnight. It takes time to do keyword research, create content, and promote it. It takes time for Google or any search engine to even crawl and bahamas mobile database index your content.
If someone you need to convince is interested in marketing, a great way to get buy-in is to start by explaining the benefits of SEO.
You can explain its benefits by stating that SEO drives marketing strategies, primarily content marketing. Content marketing serves many different purposes:
Increase visibility and attract potential customers
Helps attract audiences and build credibility
Help convert customers
Helping you build loyalty and retention
As I already mentioned, content marketing also has compounding results.
In other words, if you create content with SEO in mind, SEO attribution will touch every stage of the marketing funnel.