What is Quora and how does it work? Interview with JD Prater

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Surely at some point in the last few months, someone has told you about it and you have wondered what Quora is.

I have been receiving recommendations from various colleagues and I have been unable to contain my curiosity to find out more about this platform.

In order to have the most accurate information possible, I thought it best to consult someone from within, and who better than the protagonist of this interview?

Who is JD Prater?
JD is a brand evangelist, you know those professionals who develop word-of-mouth advertising for a company's product and establish themselves as customers who believe so firmly in what the company offers that they are able to convince other users to buy said products or services, to use them or to hire them.

Let's say evangelists are volunteer salespeople who act on behalf of the company.

Well JD is on Quora.

In addition to that, he is a regular speaker at various conferences around the world such as INBOUND, SaaStr, BrightonSEO or SMX.

He is also the host of the podcast “Grow with Quora and the PPC Show.”

As a marketer, he is passionate about organizing data and turning it into practical stories.

As an ordinary person and in his spare time, he declares himself an avid cyclist and an inveterate weekend traveler.

Now that we know him a little better, it's time to get to the heart of the matter, so let's start with the interview.

What is Quora? And why is everyone talking about it?
Quora is a knowledge sharing platform.

The way we organize and share knowledge in it is through questions and answers.

In other words, it is one of the largest online communities for questions and answers, as well as one of the highest-quality platforms for user-generated content .

But we still have a long way to go.

The vast majority of human knowledge is not yet on the Internet, it is in our heads, in books, in magazines, in the conferences we attend and in the conversations we have with people in our daily lives.

We want all that knowledge to be available to everyone on the Internet.

But it's really hard to get all that knowledge out of people's heads and onto the Internet and do it in a way that it lives on in an evergreen format.

Let's say that it is a goal as noble as it is difficult, but we are only too aware that knowledge changes lives.

Given this situation, how do we manage to share knowledge with the right person at the right t email database lists australia ime?

Well, to fulfill our mission of sharing and increasing the knowledge of the world, we focus on two aspects:

Make it simple so that anyone with a question can find a trusted answer (there's a lot of noise out there). But then how do you surface the best answer to each question?

Making it easy for everyone to share their unique knowledge and experiences. Billions of people use the Internet every day, but only a small fraction contribute to expanding their knowledge.

At this point, how do we match people with questions that are relevant to their domain or level of expertise?