Users are able to quickly and easily realize significant, ongoing value without the need for assistance from company personnel. This is achieved by having products that are easy to understand, evaluate, adopt, and integrate into existing workflows.
Your product provides real value before the paywall demo accounts and “virtual data” do not meet this criteria, and pricing scales in lockstep with the value delivered as usage increases over time.
Your product has features and functionality that allows it to serve as an acquisition channel for marketing, sales, and attracting new users. This includes:
The ability to monitor and adapt to user behavior argentina mobile database to provide additional value.
Automate omnichannel communications through external channels like email, push, and SMS to bring users back into your product.
Your marketing funnel leads to product engagement , not engagement with your sales team.
Your product has a built-in network effect — the more people in a network or company use the product, the more valuable it becomes. If it’s a platform, the more users connect to its services, the more valuable your product becomes.
Within your clients’ companies, there are product champions who drive internal adoption of your product and facilitate expansion.
If your company checks off more than one of these eight characteristics, you can and should use a product-led growth strategy to increase product adoption. However, even if all the criteria are met, the transition to a PLG won’t happen overnight.
And, in fact, it shouldn’t. You have to create space for product-led growth. Going all-in at once doesn’t work.