As mentioned before, you want to incorporate your purpose into everything you do—but that doesn’t mean you need to hit your customers with it at every turn. To effectively market your brand’s purpose, you need to think about how you can use it strategically—and how that changes as your audience transitions from prospects to new customers to returning customers.
“Our prospects are becoming our customers. Purpose plays a big role in that. But it changes as the journey progresses,” Salva said. “When our prospects first encounter our brand, our purpose may be a big reason they are attracted to us. However, as they evaluate their options, they may focus more on the details of our product’s features.”
So, for example, it might make sense to put your brazil mobile database brand goals front and center on your homepage — where potential customers are likely to encounter your brand first. But it might make sense to take a more gentle approach as potential customers continue to browse your site for example, on your product pages .
TOMS is known for their “ One for One ” brand purpose – for every pair of shoes or glasses sold, they donate one pair to someone in need. As soon as you visit their website, you’re reminded of their brand purpose, with pop-ups reminding you that your purchase will have an impact along with a $10 discount bonus.